Your Live Event Production Partner

Since 2004, Rival Entertainment has operated as Atlanta’s premier full-service live events partner, backed by more than 20 years of hands-on industry expertise. Co-founders Josh Antenucci and Lucy Freas lead a seasoned team specializing in event design, talent buying, marketing, technical production, box office operations, and vendor management—working seamlessly to deliver exceptional experiences for audiences, artists, brands, and partners.

Events in Atlanta’s Iconic Spaces

With 20 years of experience producing large-scale events, Rival has brought unforgettable experiences to life at Atlanta’s most iconic venues and public spaces, including Piedmont Park, Centennial Olympic Park, Mercedes-Benz Stadium, Georgia State University Stadium, Fox Theatre, and many more. From music festivals and corporate events to private concerts and public celebrations, we combine proven expertise with bold creative vision to deliver every event seamlessly from concept through execution.

Live Event Production & Operations

What We
Do Best

Live Event Production & Operations

Artist Relations

Concert Production

Concessions Program Management

Conference & Meeting Production

Corporate Event Production

Event Budgeting

Event Safety Planning

Event Licensing, Permitting & Compliance

Festival Production Management

Live Event Streaming & Video Production

Site Design

Staging & Technical Production (Audio, Lighting, Video)

Supplier Management

Turnkey Live Event Management

Our Work

Rival Entertainment has produced some of Atlanta’s most notable festivals and live events, from multi-day music festivals to one-night-only legendary concerts. Our favorite Rival-produced events and clients include:

One Music Fest

One Music Fest is the Southeast’s largest two-day urban progressive muasic festival, bringing over 50,000 fans together annually to celebrate hip-hop, R&B, and soul.

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SweetWater 420 Festival

In 2026, Tilray Brands tapped Rival Entertainment to reimagine SweetWater 420 Fest, returning the Atlanta tradition to Shirley Clarke Franklin Park with music, activations, vendors, and an expanded fan experience.

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Big Night Out

Big Night Out is Rival’s signature outdoor concert series, bringing nationally recognized artists to iconic Atlanta settings for unforgettable nights celebrating music, community, and Atlanta’s vibrant event culture.

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Outkast #ATLast

Rival Entertainment helped bring Outkast home for #ATLast, transforming Centennial Olympic Park into a massive outdoor venue for a landmark three-night Atlanta cultural celebration.

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Meet the Visionaries Behind Rival

Josh is known for delivering superior live event productions with a team prepared for whatever challenges it encounters. It’s this consistency coupled with his vision for fan experience that has been the foothold for Rival Entertainment’s event production success.

Josh Antenucci

Senior Partner
Lucy has been working her prowess in concert booking since 1996. Over her tenure in the music business, she has cultivated relationships with the industry’s leading agents – some of whom she has been building artists with for almost two decades.

Lucy Freas

Partner and Senior Talent Buyer